Valley Farm Vineyard
SCOPE OF WORK: Rebanding, Web, Collateral, Packaging
VIBE: natural, welcoming, MODERN LUXURY, refined, serene
INDUSTRY: Boutique Hospitality, VINEYARD TOURISM
To elevate its guest experience and build a REbrand that reflects its unique charm, Valley Farm Vineyard invested in a full rebranding effort to convey the warmth and serenity of its idyllic vineyard retreat. With a cohesive and polished approach, we crafted a brand strategy that embraces the rustic elegance of the estate, highlighting its natural beauty and inviting atmosphere. From designing a logo inspired by the vineyard’s pastoral scenery to developing a refined colour palette and typographic system, every element contributes to an immersive brand experience. We customized the website to include original copy that tells Valley Farm Vineyard’s story, aiming to inspire future visitors and foster lasting connections with the brand as it grows.
BRAND GOAL
To establish Valley Farm Vineyard as a premier boutique vineyard retreat, where guests can experience a harmonious blend of nature, comfort, and sustainability.
I created a serene, inviting feel across the Valley Farm Vineyard brand by blending earthy neutrals with calming greens and soft accent colours. We further captured this natural, rustic vibe by incorporating custom illustrations inspired by the vineyard. To add warmth and authenticity, we designed subtle vineyard-inspired motifs and visuals that evoke the charm of vineyard life. This combination brings a refined yet welcoming personality to the brand, perfectly suited to the tranquil experience Valley Farm Vineyard offers.
